英语论文 CIP ON FMCG INDUSTRIES

英语论文 CIP ON FMCG INDUSTRIES

研究清楚地表明,制度是一个快速消费品企业的一个有吸引力的市场。产业的增长速度是缓慢的,但它可能成为一个公司的产品的未来市场。现在市场上充斥着小玩家,他们占领了市场,市场仍在向任何一家公司开放。一个公司在供应链管理领域的专业技能及其在其他市场的学习曲线的影响,可以给它一个竞争优势,在现有的球员。因为研究表明,订货和接收物资是一天快消产品的机构之间的时间,配送网络可提高业务和提高满意度。由于大多数饮食机构报告说,以较低的成本和良好的质量为供应商的选择的主要原因,集中应提供产品在较低的成本,竞争对手的机构市场。

 英语论文 CIP ON FMCG INDUSTRIES

印度的快速消费品行业有着悠久的历史。然而,印度快速消费品行业开始形成,只有最后的五十年。甚至在今天,印度快速消费品行业继续遭受困境以及市场规模的估计。然而,超过43000卢比亿卢比(组织部门)快速消费品行业是印度经济的一个重要组成部分。产业的实际规模是惊人的,如果加上组织部门的营业额。在每年6-8%的范围内,印度经济的平均增长将见证一个浓度上升的需求和购买印度市场力量。跟随趋势,快速消费品行业将增长5-6%,每年在成熟的类别,在即将到来的类别每年8-10%。然而,低的农村普及率,对季风的依赖,消费者的价格敏感性和竞争水平的提高等因素,可能会导致在行业中的利润率下降。

INDUSTRY STRUCTURE:

Indian Fast Moving Consumer Goods industry has a long history. However, the Indian FMCG industry began to take shape only the last fifty years. Even today, the Indian FMCG industry continues to suffer from a definitional dilemma as well as the exact estimation of market size. Nevertheless, more than Rs. 43,000 crores (in organized sector) fast moving consumer goods industry is a critical component of the Indian economy. The actual size of industry is phenomenal, if one adds the turnover of unorganized sector. With the average growth of Indian economy in the range of 6-8% per year will witness a consistence rise in demand and purchasing power of Indian market. Following the trend, the FMCG sector will grow by 5-6% per year in mature categories and 8-10% per year in upcoming categories. However, factors such as low rural penetration, dependence on monsoon, the price sensitivity of the consumers and increased level of competition could result in decreasing profit margins in the industry.

INDUSTRY STRUCTURE

  • No. of players
  • Total market size
  • Relative share of the players
  • Nature of competition: Monopoly, oligopoly, Perfect competition
  • Differentiation practiced by various players
  • Barriers in the industry – Entry Barriers – Mobility
  • Barriers – Exit Barriers

INDUSTRY PRACTICES

Distribution, pricing, promotion, methods of selling, service/field support, R&D, legal tactics FMCG – reliance on carrying & forwarding agent (C&A) – Industry practice Textiles – Wholesalers – Semi wholesalers retailers + retail showrooms (few players).

EMERGING TRENDS

Product life cycle, rate of growth, changes in buyer needs, innovations in products/ processes, entry & exit of firms, changes in regulatory environment governing the industry.

STRATEGIC GROUP ANALYSIS

To understand competitive environment, a Strategic Group is a set of business units or firms that pursue similar strategies with similar resources Units in the same strategic group – strong rivals and are similar to each other.

 英语论文 CIP ON FMCG INDUSTRIES

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