新西兰代写assignment Non alcoholic beverage industry is one of most dynamic

新西兰代写assignment Non alcoholic beverage industry is one of most dynamic

新西兰代写assignment Non alcoholic beverage industry is one of most dynamic

INTRODUCTION:

The non alcoholic beverage industry is one of the most dynamic, competitive and volatile industry which is susceptible to small variations in the perceptions and behavioural changes of the customers. Coca cola for over hundred years has been and still is a great player in this industry. Coca cola is widely known as a soft drink producer with global reputation and is the most valued brand in the world.

In these competitive times, even though how big an organisation is or how great the reputation of the organisation is, it should not lose its direction and can’t afford to relax. Organisations should thrive to improve their resource management systems which should include improving its performance of human resources o its employees’ and engage them in active participation of the company affairs and also develop, plan, implement and monitor its marketing strategies on a continuous basis so as to take the competitive edge.

This assignment deals with two major areas of Coca cola’s management philosophy, one is its human resources and the other is its strategic marketing. Each task in this assignment has been objectively answered to provide a clear description and analysis of a case, so as to provide a meaningful conclusion to the assignment as a whole.

Task 1

Employee relations are one of the most important functions of the Human Resources Management, and at Coca cola there are various approaches that can enhance the relations between the company and its employees. As a major function of HR department, employee relations should instigate better partnership, greater involvement and active participation between employees and the company. Coca cola should see that this is a two way process. As part of its employee relations, the company should try to create a work atmosphere which is more cordial, a conflict free environment and where the major concentration is to prevent any unfavourable work situations among its employees. The HR department at Coca Cola should also provide a platform where the employees are motivated, encouraged to participate in the company affairs and are encouraged to give commitment in the company’s growth and development.

In this way the organisation can benefit by having a committed, organised and work oriented employees. Coca Cola can also witness high levels of productivity as well as improved employer- employee relations. The employees also feel that they are very secure and will contribute more dynamically to the organisation’s progress. Conclusively both the organisations as well as employees have an equal role and participation in the organisation’s progress and benefit mutually.

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