Electronic Business, generally referred as ‘e-business’ or ‘E-business’, can, in a wide form, be defined as a particular manner of maintaining the relationships in business and marketing services, products and even information, utilizing the computer based communication networks. Even though, e-business is generally used to refer to only the marketing of products and services through internet aided marketing channels, it includes much broader economic activity. It enables the business firms to connect their inside and outside data processing gadgets in a more effective and flexible manner. It makes companies to work very much closely to its suppliers and other resources as well as its customers. So, what happens is that it becomes more and more eligible to satisfy the expectations of its customers.
Along with these marketing of products and customer support management, there are many other important phenomena associated with the evolution of e-business. The barrier of topographical distance has vanished from introducing business relationships. Much of the traditional business relationship intermediaries are replaced by e-business modules as their electronic equivalents to make them entirely dispensable. The net retail price of a lot of end user consumer products has come down to a considerable level. It happens not just because of the lower cost of doing business through the electronic medium; but, it is also caused by the wider possibility of comparison shopping on the internet.
As we have already discussed, the present scenario of tourism business cannot exist without making usage of the potentialities of internet based facilities and possibilities. A company without, e-business packages in the tourism field will surely prove to be unfit to survive in the competitive business and commerce scenario of the modern world. E-tourism is actually the amalgamation of two different fast developing industries. The first of them is surely tourism industry where the modern human being of the twenty-first century cannot help travelling to various destinations. The second industry connected to e-tourism is none other than the Information and Communication Technologies (ICT) and its gadgets like telecommunication devices, software products, server providers, and so on. As such, it raises a lot of questions to these companies to keep pace with these fast developing technological improvements. In a country like Oman, these possibilities are still unexplored areas of business, and we can expect the companies related to these fields in our nation will surely move forward to the ultimate levels of emploration.