Marketing Assignment 代写:巴基斯坦手机

Marketing Assignment 代写:巴基斯坦手机

Marketing Assignment 代写:巴基斯坦手机

奢侈的发明是技术革命的非凡成果。向上渐变的沟通渠道给了人们一个新的面孔,在千里之外的人们之间的通信方式。固定电话是在第十九世纪发明的,但“便携式”手机的发明是一个快速的技术扩展链。一个激烈的增长可以看出,进入手机技术的发展。第一次官方手机使用了1946瑞典移动和第一严格称为“便携式手机”是由公司,摩托罗拉公司,在1983。之后,手机的使用被证明是具有传染性的一段时间。研究显示,10亿的手机用户进行创作,但增长是如此的不可思议,仅仅40个月,带了一1billion然后只有2年打3.5billion用户‟标记后20年累计(www.mobilephonereviews。org)。在前10名的国家名单中,巴基斯坦排名第十,移动电话用户数量最多(www.blog。myxnote。com)。从300000增加到9000万(2001)(2008)在巴基斯坦已被观察到(www.techlahore。com)。估计是9800万,总额2010的移动电话用户,根据巴基斯坦电信管理局(PTA)公告。移动电话的用户增长率在四月的0.55%,2010本率增加可能为0.72%,2010(attaa)。由于移动电话行业的增长速度非常高,移动电话行业已成为一个普遍的行业。它的用户每天都在增加,它包括几乎所有类型的客户细分,不仅包括学生,但专业人士。因此,识别的喜好选择手机的品牌和服务在巴基斯坦的移动电话用户中的供应商是很有意义的一个学生来探讨关于手机的使用和其他重要的任务要执行在日常生活中,目前的研究将是一个价值除了这方面研究时间管理的特别关注。在最近的时间里,手机的使用正以一种快速的速度增长。许多研究人员已经提出了手机使用的有利方面。这种媒介让年轻人建立新的关系和维持旧的(权力和horstmanshof,2004)。许多研究人员宣布在急救手机使用的情况下增加安全感(Chapman和斯科菲尔德,1998;泰勒和哈珀,2001;卡罗尔等人。2002)。流动性、访问和方便的移动电话技术,年轻人使用他们的社会实践提供便利(tjong等人。2003)。移动利用通过使用手机使忙于工作的父母与孩子保持联系(frissen,2000;马休斯,2004)。移动电话已经变成了必需品,而不是奢侈品,这些已经变得像收音机或电视一样普遍了。Srivastava(2005),“手机已经从一个技术对象的一个关键的社会目标是与他人沟通的主要目的是为手机购买”。在巴基斯坦,2000的移动电话市场已经出现了巨大的增长。”月2009,巴基斯坦有9100万手机用户2500万,比同期2008”报道更多用户,brecorder(2009)。”电信业对国家财政的贡献增加到1100亿卢比在2007-08年度对一般销售税账户,激活费用和其他措施相比,RS 1000亿在2006-07年度,statpak(2009)。这些数字表明,巴基斯坦在手机使用方面是高度扩张的国家。这是采购决策的移动用户在信德省的一个探索性的研究,将对理解的行为在决定哪些移动品牌和服务提供商订阅的重要补充。这项研究是一个定量的可进行便利抽样的学生以及来自公立和私立大学的商学院毕业生在信德省不同。在这一阶段的研究中,年轻一代的移动服务供应商的属性将被普遍定义为不同的大学的学生作出的购买决定。已经有相当多的研究由拉赫曼和哈尔做的(2010)和Kinley等人(2010)对年轻一代和他们的购买行为,对于手机。许多研究人员已经提出了手机使用的有利方面。这种媒介让年轻人建立新的关系和维持旧的(权力和horstmanshof,2004)。许多研究人员宣布在急救手机使用的情况下增加安全感(Chapman和斯科菲尔德,1998;泰勒和哈珀,2001;卡罗尔等人。2002)。流动性、访问和方便的移动电话技术,年轻人使用提供方便

Marketing Assignment 代写:巴基斯坦手机

Luxurious inventions are the marvelous output of technological revolution. Up-gradation of communication channels has given a new face to the ways of correspondence among people thousands of miles away from each other. Fixed telephone was invented in 19th century but invention of a “portable” cell phone was a fast turn into the chain of technological expansion. A furious growth can be seen into the development mobile phone technology. First official mobile phone was used in 1946 by Swedish Mobile and 1st strictly calling “portable cell phone” was created by company, Motorola, in 1983. Afterwards, mobile phone usage proved to be contagious over period of time. Researches revealed that 1 billion mobile phone users were accumulated in 20 years after its creation but growth was so unbelievable that it took just 40 months to strap up another 1billion and then only 2 years to hit the 3.5billion users‟ mark (www.mobilephonereviews.org). On the list of top 10 countries, Pakistan ranked 10th with largest number of mobile phone subscribers (www.blog.myxnote.com). An increase from 300,000 (2001) to 90 million (2008) in Pakistan has been observed (www.techlahore.com). Total mobile phone users were estimated to be 98 million in May, 2010 as per announcement made by Pakistan Telecommunication Authority (PTA). Mobile phone users were growing at a rate of 0.55% in April, 2010 and this rate increased to 0.72% in May, 2010 (Attaa). Mobile phone industry has become a prevailing industry of the country due to its very high growth rate. Its users are multiplying with each day passing and it encompasses almost all type of customer segments including not only students but professionals as well. Hence, identification of preferences of selecting mobile brands and services providers among mobile phone users in Pakistan is of immense significance with a special attention made to the students to explore their time management with regard to mobile phone usage and other important tasks to be performed in daily life so current study would be a value addition to this sphere of research. In the recent times the use of mobile phones is growing at a rapid pace. Many researchers have put forward the advantageous aspects of mobile phone usage. This medium allows youngsters to develop new relationships and to sustain the older ones (Power and Horstmanshof, 2004). Many researchers proclaimed that in case of emergency mobile phone usage increases the sense of security (Chapman and Schofield, 1998; Taylor and Harper, 2001; Carroll et al. 2002). Mobility, access and expediency are the conveniences provided by mobile phone technology that youngsters use for their social fulfillment (Tjong et al. 2003). Mobility availed by using cell phones enable busy working parents to keep in touch with their children (Frissen, 2000; Matthews, 2004). The mobile phone has turned into necessity rather than luxury, these has become as common as radio or television. Srivastava (2005), “the mobile phone has shifted from being a ‘technological object’ to a key ‘social object’ as communication with others is the main purpose for mobile phone purchasing”. In Pakistan, tremendous growth has been seen in the mobile telephone market after 2000. “By March 2009, Pakistan had 91 million mobile subscribers – 25 million more subscribers than reported in the same period 2008”, Brecorder (2009). “The contribution of telecom sector to the national exchequer increased to Rs 110 billion in the year 2007-08 on account of general sales tax, activation charges and other steps as compared to Rs 100 billion in the year 2006-07”, statpak (2009). The figures suggest that Pakistan is highly expanding country in terms of mobile phone usage. This is an exploratory study of the Purchasing decisions of mobile consumers in Sindh, would be an important addition to understand the behavior when deciding on which mobile brand and service provider to subscribe. The study is a quantitative one which would be conducted with a convenience sample of students as well as graduates from different students of business schools of public and private Universities in Sindh. At this stage in the research, the attributes of mobile service providers sought by young Generation will be generally defined as buying decisions made by students of various universities. There has been considerable research done by Rahman and Azhar (2010) and Kinley et al (2010) on young generation and their purchase behavior regarding cell phone. Many researchers have put forward the advantageous aspects of mobile phone usage. This medium allows youngsters to develop new relationships and to sustain the older ones (Power and Horstmanshof, 2004). Many researchers proclaimed that in case of emergency mobile phone usage increases the sense of security (Chapman and Schofield, 1998; Taylor and Harper, 2001; Carroll et al. 2002). Mobility, access and expediency are the conveniences provided by mobile phone technology that youngsters use for their social fulfillment (Tjong et al. 2003). Mobility availed by using cell phones enable busy working parents to keep in touch with their children (Frissen, 2000; Matthews, 2004). Also, short messaging service (SMS) promotes interactivity among students and this leads to increased learning in classroom during the lecture (Markett, 2006). Mobile phone technology allows students to share their experiences with their families and to keep in touch with them. It provides them a mean to fulfill their family roles and to get emotional and psychic support from their families (Chen et al. 2007). Effective communication enhances the productivity and mobile phone usage provides with revolutionized ways of communication among colleagues, family members and peer groups (Ling and Yttri, 2002). Youngsters are very much keen about their acceptance in peer groups and they use mobile phone as a medium to get that recognition (Cova , 1994).

 

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