The past events and people talked about inside and outside the company. Who and what the company chooses to immortalize says a great deal about what it values, and perceives as great behavior. (Johnson et al (1997))
Firstly, Pixar was a high-end computer hardware company whose core product was the Pixar Image Computer, and the system was sold to government agencies and the medical community. One of the leading buyers of Pixar Image Computers was Disney studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious Ink and Paint part of the 2D animation process to a more automated and thus efficient method. But the image computer is not profitable. An offer to drive sales of the system, John Lasseter who had long been creating short demonstration animations, such as Luxo Jr, gloried the device’s capabilities and premiered his creations at SIGGRAPH, the computer graphics industry’s largest convention, to great fanfare. (Metro Artwork)
Pixar Animation Studios is an Academy Award Â®-winning computer animation studio with the technical, creative and production capabilities to create a new generation of animated feature films, merchandise and other related products. Pixar’s objective is to mix the proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages. (Pixar)
cor shows just how much Pixar has poured into character animation. It also provides a colorful working environment to employee.