There are a few concerns that need to be addressed. Some of these are; financial transaction security; privacy of information; sometimes the information on sellers is limited; taxation and government policies do hamper transactions. The customerâ€™s main concern is that the feel or touch of the product is not possible, as all transactions are paperless plus faceless. This psychologically raises the risk factor. There are also internet frauds that deter customers from entering into a financial transaction on a e-commerce site.Conventionally, organizational market strategies are focused on offering products and services with effective promotions, price and place over the counter deals. However, with the creation of e-commerce and the internet there is a complete shift in traditional market policies. The area of research has widened and the consumer is more informed about the product information and prices. The consumer no more is depended on the salesman pitch. The internet has also given the freedom of purchasing in the global market at just a click of the button. The internet allows organization to save customer information and track repeat sales. This tracking technology has formulated marketing strategies to incorporate loyalty programs, discount schemes and incentives. The middleman has been weeded out; therefore, the consumer is in direct contact with the manufacturers. The seller gets the advantage of immediate payment by plastic money but the challenge is the delivery of the purchases in specified time.