As for the first part of the analysis, factors which are external to the organization are the opportunity and threats. While for the internal factors are the strength and weaknesses. There are strategy analytical tools to identify the external and internal factors. PEST is one of the tools that can trace the opportunity and Five Forces can use to identify the threats of the organization. On the other hand, value chains analysis can apply to identify the strength and weaknesses.
An organization’s Opportunity and Threats are affected by external environment. Opportunities are external conditions that are helpful to achieving the objective of an organization while threats are external conditions that are harmful to achieving the organisation’s objective.