In growing ecosystem of companies that provide software service delivered via the internet -or “clouds computing” -the opportunities and risks are compounds by a signification increase in interdependence between products and services. This means that competition is increasingly driven by platforms – common technologies and capabilities that are shared among members of the ecosystem to enable the creation of new product and services. Firms like Amazon and E-bay & Alibaba which have launched internet platform to enable the delivery of product and service, not have achieved unprecedented adoption rates, but also erected strong advantages over competitors in very short period of time. Despite the current popularity of internet strong advantage over competitors in very short period of time. Despite the current popularity of internet software products and services, continued innovation in this sector is not assured. Sustaining innovation will depend no conduct of those firms that wield the most competitive influence.